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With this knowledge in hand, the rhetorical situation for this meme falls into place for an interesting analysis. Therefore, coupling the history and the current approach, it is reasonable to claim that TED talks give a pretentious vibe. TED talks gather the most respected individuals from multiple disciplines and groups them together under one theme: a TED talk speaker.
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The line up of TED talks are ridiculous, from Harvard professors to industry professionals. Building off of that, each TED talk also details who the speaker is, and what kind of accomplishments they made. This tactic shows the audience that not only are TED speakers expects in their areas but passionate as well. Albeit being highly scripted and timed, the speakers engage the audience through funny stories and interactive examples. Modern TED talks also hold an intellectually conversational approach. It was meant to be a place where bright minds could empower each other. According to Dave Roos, TED talks were originally supposed to be the opposite of boring conferences and long lectures. It was first organized and hosted by architect Richard Warman to bring together the best and brightest of Silicon Valley, Hollywood, and Academia to share what fascinated them”(Roos). TED talks go way back to “1984, five years before the birth of the World Wide Web. The first thing that must be done is to establish the idea that TED talks indeed do hold a pretentious nature that can be parodied. We desire to force our opinions on others, yet we do not want the same done to us. This civic artifact reveals a rather hypocritical perspective into our civic lives. As a result, their speeches can sometimes be viewed as unsolicited advice, and it is here that the younger population derive their joyous meme from. These speakers -perhaps as a result of their accomplishments- often display a prideful attitude. However, to maintain this brand, TED must obtain speakers that hold prestige and recognition with their audiences.
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One can hear TED talks being mentioned at extra fancy cafés and on college applications under the “What I do on my Free Time Section”. Running with the slogan “Ideas worth spreading,” TED talks appeal to two unique audiences: the middle aged upper class, and the rising generation of new entrepreneurs, creators, and academics.
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TED markets its brand as a classy platform meant for intellectuals. Originating from the actual TED talks themselves, this meme plays on the serious and notably pretentious nature of the TED speakers. In a world where everyone is connected and our opinions are open to harsh criticism and judgement, this phrase stands as a comedy shield that protects our opinions. The term “Thanks for coming to my TED talk” is rapidly becoming a goofy way to end unsolicited advice posted on social media.