Most of the major stars have theatrical releases upcoming – the next few months will see Zee Studios’ Raksha Bandhan, starring Akshay Kumar Aamir Khan’s Forest Gump remake, Laal Singh Chaddha, which Paramount Pictures is taking out internationally Disney’s Brahmastra Part One: Shiva, also starring Ranbir Kapoor, and Reliance’s Vikram Vedha, starring Hrithik Roshan. But this also allowed us time to revise and plan our marketing strategy.” Vikram Vedha Reliance EntertainmentĪnd there are many other big titles waiting in the wings. “Of course, there were delays due to the pandemic and dates needed to be reworked. “All our films have been made for the cinematic, big screen experience, so we took the route of theatrical release,” says YRF vice president, international operations, Nelson D’Souza. While strategies have varied from company to company, Shamshera producer Yash Raj Films (YRF) is one studio that decided to sit out at least three waves of Covid-19 rather than opt for digital premieres. The first is the packed theatrical release schedule for the second half of 2022, as producers are finally rolling out the backlog of titles they were sitting on during the pandemic.
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“It’s not that we don’t know how to do it, we’ve just forgotten how to do it, and all of a sudden we’ve been dethroned in a big way.”īut after this series of rude shocks, there are several factors that are giving the Hindi film industry hope. “They’ve given us a tight slap across the face because they’ve reminded us how to entertain and how to mount a major production,” says Pranab Kapadia, director of UK-based international distributor Moviegoers Entertainment. Hollywood films a run for their money in terms of heart-stopping stunts, romance, action and dance numbers, all for a fraction of the cost of a Marvel movie. While this has given Hindi cinema more credibility in the West, it hasn’t impressed the greater mass of cinema-goers in India’s heartlands, who still want the songs and the spectacle a hero who can beat up the baddie and get the girl, without any concessions to urban wokery.įilms such as RRR and the K.G.F series are not exactly subtle, but they give even “For the past two years, many films were going direct to digital, building up the expectation in the audience’s mind that if they don’t go to the theatre, they can see the film at home in a month’s time,” says producer and former Reliance CEO Shibasish Sarkar, who is now heading the International Media Acquisition Corp (IMAC) SPAC.īut these producers also point to a factor peculiar to India: changes within Bollywood itself, which for the past decade has been catering more for what Sarkar describes as the “urban-centric, multiplex audience” and moving away from the more “rooted” or rural style of storytelling still popular in the South. In a market where Hollywood has always been regarded as a bit player, audiences have also been queuing up for Disney’s Thor: Love And Thunder and Doctor Strange In The Multiverse Of Madness, while shunning smaller and mid-budget Indian-language films. India’s streaming landscape is fiercely competitive, with a host of local players including Zee5, Voot and SonyLiv going up against Disney+ Hotstar, Amazon Prime and Netflix.īut there is still demand for big theatrical titles.
But Hindi releases accounted for just 34% of that first half total, of which 45% were not even made in the Hindi language, but Hindi dubs of South Indian and English-language films.īollywood producers point the finger at changing consumer habits during the pandemic, a story familiar in other territories, which have also seen a shift towards big event movies at the expense of smaller films, as the rise of streaming has encouraged audiences to consume more content at home.
India’s overall box office is estimated at around $712m (Rs56.9bn) for January-June 2022, comparing favourably to 2019’s pre-pandemic $1.4bn year-end haul. In India, the film was released direct-to-video with a Hindi dub with Excel Home Videos releasing it on VCD.Chinese Streamer iQiyi Unveils Bumper Slate, With Liu Cixin Adaptation, ‘Brotherhood Of Blades’ Sequel Strikes Deal With Malaysia's Suke TVĪdding insult to injury, films from the South Indian film industries, made in other languages – most notably Kannada-language K.G.F.: Chapter 2 and Telugu-language RRR – have been breaking box office records in India and overseas. However, all characters were performed by different actors and actresses. This is the fourth installment in the Home Alone franchise and it has many of the main characters from the first two movies come back in this one, including Kevin McCallister himself. It's also known in North America as Home Alone: Taking Back the House. Home Alone 4 is a 2002 television Christmas comedy film directed by Rod Daniel.